I build brands that hold up at scale.
Brand strategy and creative studio leader. At HubSpot: three enterprise-wide rebrands, the company's first unified brand and product system, a design team grown from 6 to 26, and the systems that took the brand from 2,800 to 7,000+ employees.
Growing Up Without Going Generic · HubSpot 2025 Rebrand
The Concierge · AI Creative Intake Agent
Brand Development & Enablement: Make the right path the easiest path
HubSpot Component Library: Change it once, update it everywhere
The Human Alternative · HubSpot 2022 Rebrand